First, we help you to gain an empathic understanding of the problem you are trying to solve. This involves consulting experts and stakeholder to find out more about the problem areas through observing, engaging and empathizing with people to understand their experiences and motivations so you can gain a deeper personal understanding of the issues involved.
Now, you are ready to start generating ideas. You’ve grown to understand your users and their needs, and you’ve analysed your observations. You've ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
Now we rigorously test the solutions identified during the prototyping phase. This is the final stage but in an iterative process, the results generated during the testing phase are often used to redefine one or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathise.