Giving the people what they want!
Yes, there was an increase in the conversion rate. Yes, we got better results from SEO. But the most critical impact we made: More requests. Whenever a legging is not available yet, we want people to request their favorite city. This is the absolute fuel of Mapleggings. Since Mapleggings is a global product, it's highly likely that someone's favorite city is not available yet. If people don't find it worthy of requesting their city, they will never make a purchase. We're proud to say that we saw a 319% increase in Mapleggings requests over the first three months after launching our redesign.