By doing extensive research into the field of Sports Clothing, we were able to create multiple personas. With these personas we wrote and prioritized user stories. Easy search functionality By adding a autocomplete with preview dropdown, users get instant feedback while search for their city. Communicate Product Benefits A full redesign also includes the product page. We made sure we communicated the USP’s in a clear fashion. Request new cities When your city is not available, you can request your favorite city for free. We link to this page on multiple occassions. Easy to use account page We created an easy-to-use section where customers can find their order status and change their addresses.